Communications Toolkit: A Guide to Navigating Communications by Andrew J. Posey, R. Christine Hershey, Susan L. Wampler

By Andrew J. Posey, R. Christine Hershey, Susan L. Wampler

"A complete source providing useful details in nearly each zone of communications in keeping with findings from nationwide qualitative and quantitative surveys of what nonprofits wish within the sector of communications." (

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Extra resources for Communications Toolkit: A Guide to Navigating Communications for the Nonprofit World

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Doing communications strategically requires the same possible. Speak the board’s language – talk about how investment of intellect and study that these other areas of nonprofit communications can help them achieve their objectives. shtml see photo/video release form in the back pocket roadside assistance The Nonprofit Leadership Team by Fisher Howe (2003) Nonprofit Board Answer Book by Robert C. Andringa and Ted W. org 25 hiring help: staff or consultant? survey says: MORE THAN 50% OF YOU HIRE WITHOUT FIRST CREATING A JOB DESCRIPTION.

Brand Leadership The idea of valuing a nonprofit brand is still quite new to the charitable community. However, some organizations have started to establish a monetary figure for their brand with a view of by David A. Aaker and Erich Joachimsthaler (2000) helping them grow the value further. As an example, Habitat for Humanity International’s brand The Brand Gap placed at nearly $2 billion in 2001. com, July 2002 see sample campaign style guide in the back pocket 13 identity survey says: 95% OF YOU STRIVE FOR A CONSISTENT LOOK AND FEEL IN YOUR COMMUNICATIONS, YET ONLY 20% USE A STYLE GUIDE OR EMPLOYEE TRAINING TO ENSURE CONSISTENCY.

Designate spokespeople for various potential crises (subject experts – on environmental issues or public health concerns, for instance – as well as someone who could address an employee or financial scandal). • Respond as fast as the media covering your crisis. Make sure your donors, community leaders and other key groups hear from you first. • Be prepared with alternative means of communicating should your normal channels become inaccessible (for example, an earthquake destroys your Web server).

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