By Bob Perry
CIMA Revision playing cards are the single fabrics written and counseled by means of CIMA. they supply succinct yet whole insurance of all of the significant issues of the recent CIMA 2005 syllabus. The pocket-sized, spiral-bound layout permits them to be carried round simply, making them valuable assets at any place you're. Diagrams and bulleted lists are used all through to show the most important issues as in actual fact and concisely as attainable. This simplifies the syllabus and makes the issues effortless to profit and keep in mind. CIMA Revision playing cards offer: * examination information and tricks * A precis of all of the key issues of the hot syllabus* visible aids to consolidate studying * examination centred, pocket sized revision courses summarising the major subject matters of the hot CIMA syllabus * Diagrams and tables all through make stronger key ideas and reduction reminiscence retention and bear in mind * simply moveable measurement - perfect for wallet and baggage
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Additional info for CIMA Revision Cards: Organisational Management and Information Systems (CIMA Revision Cards)
The market for food); Social class; Lifestyle. KKKKKKKK KK Combines two main aspects of marketing: Identifying the customer group to be aimed at; Identifying the best method to reach target market. Market segments must be: Measurable Accessible (easily reached) Substantial (costs of reaching the target versus potential demand) Study tip Add to the above listing in your notes. 37 ————————————————————————————————————————— Marketing K K Undifferentiated positioning involves targeting an entire market with a single marketing mix.
Recruitment . Selection . Post selection .
Contain clear marketing goals and objectives. Discuss strategic alternatives. Make explicit choices made. Contain targets: measures and performance indicators. Have a detailed action plan – incorporating SMART (specific, measurable, achievable, realistic time bound) targets. Cost the plan and develop a budget. Identify and cost capital requirements. Be revised and updated. KKK K K K Analysis is required of external factors: Customers: buying habits, nature, expectations, etc. The market: is segmentation possible?