By Neil Mcke *Nfa*
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Additional resources for Case Studies and Projects in Communication
AN INTRODUCTION TO CASE STUDIES 21 Consider the use of the medium of photography in our society. For what purposes are series of photographs commonly used? ) By whom are such series of photographs frequently used? When? How? Who is (possibly) using these photographs to say what, to whom, and with what effect? And for what possible purpose? Put as many of the photographs as you can in an order that tells a story or delivers a message. Supposing you can use all of them, and the order is; 1, 5, 7, 3, 9, 8, 2, 4, 10, 6; look at the sequence carefully, then look at the individual photographs.
We should not substantially alter, though we may slightly modify, our message to make use of these photographs. We should attempt to use these ‘difficult’ photographs to reinforce the meaning in our message. Context affects content We now have a pretty full idea of what our audience, purpose and message are going to be. But in order to communicate to the maximum effect we have to ask ourselves some questions about the context or setting in which the communication is to take place. How long can we expect our average audience member to spend looking at the display?
You bring aspects of your experience to the photograph, reacting to the signs/symbols and codes the photograph carries. Not every candidate working on this case study will see the same significance in each photograph, the same possibilities of meaning; and the range of offered answers will be correspondingly wide. A straight communication model This description of what is happening in the process of communication appears closer to reality than descriptions that confine themselves to a purely linear representation of the process, such as Shannon and Weaver’s (1949) model (figure 3).